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Creative Planner, IKEA Marketing & Communication

Älmhult, Kronoberg County - Tutki sijaintia Markkinointi & viestintä Kokoaikainen

Työpaikan kuvaus

Company description

What if you could inspire to make everyday life just a little bit better?

The answer is simple: You can. This is what motivates us at IKEA .We’re constantly searching to find new ways to be better. We use insights from real life at home all over the world, learning about the needs and dreams of people. We use our home furnishing knowledge to help inspire people with ideas and solutions that will help them live the life they want. At IKEA Marketing & Communication, we’re people-centric, have a passion for making great stuff, and we aim to be the best communication partner for the whole of IKEA. We work closely and together with our colleagues across IKEA, creating state-of-the-art communication at the lowest price. Located in Älmhult, Sweden, we’re a melting pot of many different nationalities and cultures. Because to make things better for the many, we want to involve people from all parts of the world. Nonetheless, we never forget our Swedish heritage that forms the backbone of who we are today.  

We’re on the lookout for passionate doers, idea makers, creative thinkers - people who want to find answers to everyday problems in people’s lives, for society and the planet.
Do you also believe in celebrating the everyday life? Do you want to be part of making it happen from idea to paper or pixel? Then keep on reading.

Job description

Right now the newly established Marketing & Communication Planning team is looking for a Creative Planner. This means that you need to have both motivation and ability to influence and develop the way we are working.

The Marketing & Communication Planning team sets the pre-conditions and plan the marketing and communication delivery and IMC offer, help lead the communication development agenda to always be ready for the needs of tomorrow. Leading with a customer-centric mindset and the aim of strengthening the IKEA brand with a positive impact of the business. Creative planning is crucial within in the team to bridge the gap between business input and creative output.
As a Creative Planner you will:

  • Analyze research, insights and business input and turn it into key issues and findings that can strengthen the creative brief that will help to create distinctive communication.
  • Access and secure the pipeline for getting research & data. Interact with the Business Intelligence team to feedback and secure the needs from a communication development perspective. 
  • Contribute to writing and strengthening creative briefs with insights and big thinking.
  • Work closely with the Assignment Leaders and Creative teams to ensure the work is on-brief.
  • Support Communication Developers in new requests by meeting with business partners and translate/scope needs into suggested communication projects.
  • Running creative and/or explorative sessions.
  • Be the voice and champion of the consumers while having a thorough understanding of IKEA strategies. 
  • Develop and maintain close collaboration and relations with our Interior Designers as experts in life at home. 


Our Creative Planners are people who can rapidly analyze and distil research data, simplify complicated issues, and produce relevant insights. 

People with the ability to conceptualize, be creative and imaginative, and think strategically with commercial intuition. 

People who confidently share findings, insights, and conclusions, are decisive, structured, and results oriented. 

People who have great interest in social and cultural trends and customer behavior and a never-ending curiosity in what makes people act and think the way they do. 

And of course, you have a strong interest and knowledge in life at home and home furnishing.
You'll need:

  • Education and experience in Marketing & Communications, Strategic Communication, or equivalent.
  • Excellent knowledge of using quantitative and qualitative research and distilling secondary research and cultural and brand thinking into clear, concise recommendations.
  • Understanding of strategic segmentation, positioning, customer journey and customer experience.
  • Knowing how to run the whole creative process including creative and/or explorative sessions. 
  • Social/digital channel understanding essential.
  • Fluency in English, spoken & written.

More Information

Sounds interesting?

We welcome all applications. Submit your application, CV and letter of motivation, online via our recruitment system Smart Recruiters no later than the 29th of June 2022

We look forward to receiving your application, in English. Please note that this position is in Älmhult, Sweden. This is a place where you can focus on doing what you love. There are no dress codes or closed offices. No day is ever the same. All ideas are welcome. Everyone tries to pitch in when needed, and failures are seen as a way of learning. When you enter our building, we want you to feel that you can inspire billions of people all over the world. 

Are you ready to make the world a little better, together? We want to hear from you!

If you have any questions regarding the position, please contact Beatrice Siöström at questions regarding the recruitment process, you are welcome to contact Marie Sandman on +46 768545309

You are warm welcome with your application and please note that due to summer vacation we may come back to you in the beginning of August.