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Deputy Strategy & Plan manager - Marketing & Communication

Älmhult, Kronoberg County - Tutki sijaintia Markkinointi & viestintä Kokoaikainen

Työpaikan kuvaus

Company description

We are on an exciting journey with our marketing and communication agenda at IKEA! With many opportunities within our reach, we are taking next steps to set ourselves up for success. Over the next few years, all of us need to be better than ever and strengthen the core of what we do! This role is part of this transformation and part of a planned succession.

Let us start by saying this is not for everyone. At IKEA, together is the word we take pride in. And together in our big family, is not always the smoothest path but it is rooted in our values and the way we want to do things. So, do you possess a solid visionary outlook together with a can-do attitude, with an extraordinary eye to see and convey new opportunities and business priorities? Are you a down to earth and result oriented person passionate about making a true difference for the many people? Do you have what it takes to lead challenging assignments across the IKEA network and apply a business and people movement approach to a dynamic and changing environment? And maybe you are also eager to set the pre-conditions for better marketing and communication at IKEA?  If so, here it is. Your chance to take on the challenge as Deputy Strategy & Plan manager in Marketing & Communication Core Business Range with the ambition to step into the Strategy & Plan manager role within 6-12 months.

Marketing & Communication function as a total focuses on strategic development of the IKEA marketing and communication, brand building communication as well as communication to the many people inside and outside of IKEA. The position is a highly strategic where you together Strategy & Plan manager and colleagues within the Strategy and Plan team, are responsible to lead the overall communication plan for IKEA common content. The team sets the Range & Communication strategy (together with our friends in range and product development), the strategic initiatives as well as the common drivers and platform to develop and execute marketing and communication. You play a key role in the IKEA network to agree on the global communication plan as an integrated part of IKEA business plan as well as the overall planning for Marketing & Communication deliverables. Together with the team, you lead the process to agree on priorities and support with content management securing commerciality and consistency for an impactful content with key partners in IKEA network. It is not only about the defining, developing and deliver the strategy and plan – the team also run several cross organisation assignments for certain topics – in other words – it is as much about creating pre-conditions for developing the content. The Strategy & Plan team secures and manages an effective, efficient and agile portfolio supporting the business ambitions for a consistent M&C approach and execution for the IKEA priorities across units.

Job description

This role requires high skills of coaching and leadership leading the strategy and plan agenda together with team as well as leading across IKEA networks in close collaboration with retailers as a prerequisite for relevant content. It also requires deep skills within the marketing field that we are eager to enrich ourselves with!

In this role, we believe that you will:

  • Define, develop and lead the overall strategy and plan to enable world class marketing and communication
  • Be responsible to develop and govern the IKEA communication calendar as an integrated part of the IKEA Business plan where we bring in all aspects of communication for better products, better homes and better life at home
  • Be responsible in defining, planning and establishing the marketing and communication priorities built on close collaboration with the IKEA eco system
  • Be responsible to run cross organisational initiatives as well as putting the pre-conditions for execution in place
  • Contribute to the overall framework agreements within IKEA Network in relation to Marketing & Communication
  • Be responsible for overall communication plan and content sharing with colleagues within and outside the Marketing & Communication network.


In order to be successful in this role you need to have a solid track record of defining and driving a strategic marketing agenda in a complex and global business environment. You are used to lead the way and known for your inclusive and excellent leadership working in a true team spirit. We believe you have a passion for life at home and home furnishing for developing business and people towards extraordinary goals. You are a strong entrepreneur, skilled communicator and have the ability to simplify complexity in order to improve business performance and constantly taking us towards new heights. You are a true networker, who builds strong and trustworthy relationships and feel confident in managing and leading cross-functional teams effectively. And of course - we believe you are a true believer in our vision to create a better everyday life for the many people!

More Information

Does this sound like your next challenge?
If we may say so, this is a chance you don’t want to miss!  The position will be based in Älmhult, Sweden. We look forward to receiving your application in English as soon as you have decided that this could be something for you.

We really want to get to know you, so make sure you tell us why you would be a good fit for this role. The last day to send your application is the 14th of May 2021

If you have any questions regarding the position, please contact Strategy & Plan manager  Nathalie Ruter at or People & Culture manager Maria Fridh at If you have any questions regarding the recruitment process, please contact Recruiter Marie Sandman on +46 768545309