• Formal qualifications in Marketing, Communication or equivalent • Minimum 5 years of experience in Marketing Communications • Experience in driving output within set scope and following up results • Broad knowledge of Marketing Communication in Retail • Broad knowledge of the Marketing creative and production process • Good knowledge of digital and social media marketing • Passionate about discovering new ways to engage with media and bring stories to life • Strong creative writing and editing skills • Good knowledge of change management methods and tools as well as stakeholder management
• Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals • Responsible for leading and executing the consistency of messages, tone of voice and brand identity in marketing communication • Responsible for effectively adapting global content locally • Project lead local campaigns and content where necessary including creative briefing, creative review and production, managing budgets and timelines, agency management and campaign follow up • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact • Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals • Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA • Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar)
ABOUT THIS WORK AREA
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement. Your task is to execute marketing communication activities, adapting global content locally and ensuring consistency in messaging, tone and brand identity
IKEA South East Europe is an exciting and empowering region with great growth agenda in all countries – Croatia, Romania, Serbia, Slovenia and Ukraine. We currently operate 6 stores and we will open 1 new one in the upcoming period.
We strongly encourage and warmly welcome applications of people of all cultures, backgrounds and experiences because we believe that diversity in IKEA makes us stronger.
Join IKEA now and apply for the position online by 13.05.2021 in English.