As one of the key contributors of the Digital Channels organization, the Senior UI/UX leader is tasked to provide the best-in-class ecommerce shopping experience and demonstrate the brand image by continuous optimizing our digital channels and create seamless omni-channel shopping experience for our customers.
• Proactively drive discussions to develop and maintain the right focus on user experience and enable effortless, intuitive and reliable interactions between IKEA and its customers • Be responsible of the store e-merchandising for the digital DTC channels and mainly focus on the regular product detailed page, homepage, campaign page, and other e-business related materials design. • Based on digital DTC channels calendar and business plan, lead the design request, clearly brief to vendors and follow up with the deliverables. • Set up the timeline to launch the new product pages and optimize the hero product pages • Monitor and ensure the best consumer journey of our digital DTC channels via efficient co-working with Digital Channel operations team, technology team, range team, com & in team, and external vendors to improve conversion rate, bounce rate, time spent on page, browsing depth, Average Ticket Value (ATV), etc. • Design and execute A/B test to improve the path to purchase and conversion funnel • Monitor changing customer behaviours and develop strategies to enhance IKEAs customer proposition • Use the insight from the Data Science & Analytics teams to understand user/customer behaviours, using this data to inform designs for use interfaces to improve the user experience • Track the competitor page design reference and share the best practice around our business and continuously improve shopping experience. • Promote, actively engage and share the responsibility in the delivery of the Ingka sustainability, People & Planet Positive, Strategy to enable the ongoing transformation and growth of the IKEA business
TOGETHER AS A TEAM
The mission of our team is to turn visitors into happy customers. We’re a diverse group of digital fanatics who work together to lead our business development and operations across digital channels to inspire people with the IKEA range wherever they are – on a bus, in the waiting room, at an IKEA store, at home on the sofa or in the bathtub.